The ad campaign that started Michael Jordan's endorsement career and blew Nike up. Did you know? Mars Blackmon was a character from Spike Lee's She's Gotta Have It. Spike loved his Nikes so much, he never took them off. It was his first full length movie. Spike brought a fresh new flavor that had not been seen in the film industry, much less advertising. Using his hip hop style, matched with Michael Jordan's deadpan, the advertising campaign that gave everybody their big career push.